FAQs/Policies

This Privacy Policy has been created to clearly explain how The Whiteface Lodge (“we,” “us,” or “our”) collects, uses, protects, and handles personally identifiable information (“PII”) when you visit our website or communicate with us. PII, as defined under U.S. privacy law, is information that can be used on its own or with other information to identify, contact, or locate an individual. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When you visit our website, make a reservation, or contact us, you may be asked to provide personal information such as: full name, email address, mailing address, phone number, reservation details, payment or credit card information (when applicable)

When do we collect information?

We collect information from you when you make or inquire about a reservation, subscribe to a newsletter, fill out a form, respond to a survey and contact us via phone, email or website.

How do we use your information?

We may use the information we collect to process reservations and transactions, respond to inquiries and requests, communicate regarding your reservation, stay, or services, manage promotions, surveys, or website features and to improve our website and guest experience.

SMS / Text Message Communications

By providing your mobile phone number, you consent to receive SMS (text) messages from The Whiteface Lodge related to reservations confirmed or inquired about via phone, email, or our website. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Mobile information may be shared only with service providers who assist us in delivering SMS messages (such as messaging platforms and carriers), and solely for the purpose of providing the messaging service. Message and data rates may apply. Message frequency may vary. You may opt out at any time by replying STOP, or reply HELP for assistance.

How do we protect visitor information?

Our website is regularly scanned for security vulnerabilities. Your personal information is stored behind secured networks and is accessible only to authorized personnel who are required to keep the information confidential. Sensitive and payment information is encrypted using Secure Socket Layer (SSL) technology.

All payment transactions are processed through secure third-party gateway providers and are not stored or processed on our servers.

Cookies

Cookies are small files placed on your device that help improve website functionality and user experience. We use cookies to understand site usage and traffic, remember preferences and session information and to support analytics and performance.

You may disable cookies through your browser settings. Disabling cookies may limit certain website features, but you may still place orders.

Third Party Disclosure

We do not sell, trade, or rent your personally identifiable information. We may share personal information with trusted service providers who assist us in operating our website, processing transactions, or delivering services, provided they agree to keep the information confidential. Non-personally identifiable information may be used for analytics or advertising purposes.

However, non-personally identifiable visitor information may be provided to other parties like Google and Adroll for marketing, advertising, or other uses on other sites.

You can opt out of these ads by visiting www.aboutads.info

Third party links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google Advertising

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

Users can visit our site anonymously

Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes on our Privacy Policy Page. Users are able to change their personal information by emailing us or by calling us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It’s also important to note that we do not allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not knowingly collect personal information from children under the age of 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via email, within 7 business days

We will notify the users via in site notification within 7 business days

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to send information, respond to inquiries, and/or other requests or questions. process orders and to send information and updates pertaining to orders. We may also send you additional information related to your product and/or service and market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be accordance with CANSPAM we agree to the following:

NOT use false, or misleading subjects or email addresses

Identify the message as an advertisement in some reasonable way

Include the physical address of our business or site headquarters

Monitor third party email marketing services for compliance, if one is used.

Honor opt-out/unsubscribe requests quickly

Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you may unsubscribe using the link included in each email.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Whiteface Lodge Resort
7 Whiteface Inn Lane
Lake Placid, NY 12946

Toll Free: 888-582-0505
Main Phone: 518-523-0505
Fax: 518-523-0559

Last Edited – 1-29-2016